Go for the moon. If you don't get it, you'll still be heading for a star. - Willis Reed
May 18, 2013 /34/5 3:34 pmIntellimining
Intellimining is all about your best customer. The one you already have. It’s important to target your existing customers in the efforts of customer retention, but it’s even more important to target them at the right time. And in the Automotive industry, timing is everything!
NADA Statistic Show 88% of customers have no specific plan to purchase from the same dealership and 82% of customers can’t recall the name of their salesperson. But! 85% of the customers decide where they are going to buy before they leave home. The average customer shops 5 dealerships before making a purchase. You have a database full of customers that have already been through that
process. It’s up to you to make sure they only visit one dealership on their next purchase, that’s where we come in!
With Intellimining we locate and target those within your existing customers who are estimated to be in an equitable position in their current loan. We also target individuals whose lease is close to its end and market to them in increments in the last few months of their lease driving them back through your doors and into a new vehicle! Call today for a demonstration of this and many other Imperial Press Direct products.
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