Direct mail at IPD is more than just licking a stamp and printing a flyer. Our mailers have personality and appeal. Not to mention, they actually sell cars! In fact, our mail sold over 10,000 vehicles this past year. Because we can combine services like our BDC and Lead programs with mailers, success is more attainable now than ever! New vehicle sales and Used are both specialties of IPD's.

 

How the Direct Mail Process Works

Why it Works:

Are you already using Direct Mail in your marketing plan? If you are, then you already know how powerful and effective Direct Mail can be. IPD has the right knowledge, skills, methods and creativity to make Direct Mail even more successful for you.

If you haven't jumped on the bandwagon, here are some reasons why you should:

• Direct Mail is the BEST WAY to reach your audience and speak to them, one-on-one.
• FLEXIBILTY: You can mail anyone your message, at any time, using a variety of formats. You can send postcards, business letters, four color brochures, credit card programs, official notifications, etc. The choice is up to you and your budget.
• TARGETABILITY: Choose precisely the audience you want to reach, and speak to them, and only them, one-on-one.
• MEASURABILITY: There’s no guess work. Direct mail is the only form of media that you can track with 100% accuracy. And with our Leadtrac online tracking system, you will be sure to know exactly how many vehicles you have sold and how much you have grossed from your campaign.
• PRIVACY: Not only can you reach your customers without your competition’s knowledge, but you can also allow your customers to see your message without distractions.
• Research Shows: According to a recent study conducted by Pitney & Bowes in conjunction with the management consulting firm Peppers & Rogers Group, “Direct mail is the most effective customer relationship management tool (CRM) to reach customers.” US Households with annual incomes greater than $35,000 were surveyed.
• The majority, 34 percent, said Direct Mail contributes most to establishing a relationship and keeping them involved and informed.
• Eighty-two percent of respondents said they enjoyed having control in choosing when to open a direct mail piece; 78 percent like its non-intrusive nature; 65 percent feel positive about its security; 56 percent feel more involved with an organization that stays in touch using mail.
• Over $205.2 billion will be spent on direct mail this year alone.
Statistics cited from: www.salessupportdayton.com/Samples/DirectMail.html

• In "Automotive News"- October Edition, 48% of consumers said a direct mail offer from a car dealer would influence their vehicle purchases.