IPD’s true “niche” is our “Smart Mail” program. Any company out there can sell you “direct mail”…but only at IPD does your direct mail become intelligent. We implement today’s cutting edge tracking and response technology, such as: IVR, Real Call, BDC, PURLS, Textability, Email, and QR codes in every one of our campaigns. This assures that none of your leads will ever slip through the cracks again. We provide all of this and sew it up into one CRM lead track management system that is easy to use. And if that wasn’t smart enough….we’ve implemented our “Second Wind” component designed to extend the offer insuring you get everything out of every lead. So if BlackBook is your choice or if you need a credit-based lead program to drive in qualified showroom traffic….IPD helps dealerships target qualified consumers to reach the best customer for your needs.